Agent review sites ”“ they are sometimes maligned, feared, even hated by real estate agents.
Why, I’m not sure. Let’s face it, the public wants and uses them, the sites are out there, and they are not going away. Back in December I opined on agent review sites in, Real Estate Agent Review Sites. On Zillow, Gaming and Whining. I’ve also left five star reviews for competing real estate brokerages. I like agent/brokerage review sites.
A good real estate agent should, in my opinion, embrace review sites. They should even encourage their clients to use them. Collect a bushel (or even a couple) of good reviews from satisfied clients and you’re well on your way to building some testimonials that can make very powerful statements to potential clients.
A bad real estate agent should, well, consider another occupation.
I love seeing reviews of our agents. I know our agents are remarkable, but it’s always nice when that is validated by their clients. I want our agents to encourage people to review them ”“ publicly, where anyone with an Internet connection can see them.
To that end, there’s a new site on the interwebs ”“ ReviewOurAgents.com
It’s a pretty simple site. Links to places clients can leave reviews, a page to read existing reviews (incomplete at this point, I’m working on it), even a page where someone can leave a review directly on the site.
Aren’t you worried about bad reviews, or competitors slamming you?
That’s a question I’ve already been asked by some people that got a “sneak peek” at the site. Worried about bad reviews? Nope. We hire kick ass agents. Are they perfect? Of course not. And a review that points out some flaw in our service is a learning opportunity.We can’t fix it if we don’t know it’s broken.
Worried about competitors leaving bad reviews? Not really. I happen to think the vast majority of people that read reviews of services and products see right through those immature games. Will it happen? Maybe. And we’ll deal with it if/when it does. Worrying about stuff like this, and not embracing reviews because of that fear, is pointless. These sites are already out there, we’re just trying to make then easier to find by compiling them in one place with an easy to share URL. After all, it is far simpler to say, “Please consider reviewing me at ReviewOurAgents.com” than “Please consider leaving a review at yelp.com/biz/thompsons-realty-gilbert”.
The easier you make it for people to review you , the more likely they are to do it.
And if you’re doing your job ”“ providing world-class customer service ”“ then you should want clients to review you, not fear it.