Jonathan Dalton has a great review of an article to be printed in tomorrow's Arizona Republic. No point in me rehashing Jonathan's work, you should take a cyber-stroll over there and read it (after you finish here of course!)
JD points out that the FSBO real estate site mentioned in the article has quite the claim on their web site. Scrawled across the banner of their web site is this statement:
#1 Real Estate Website in Phoenix – as ranked by Alexa.com
The site is www.by owner az.com (you'll have to close the spaces of course).
I'm not a big fan of Alexa, their rankings are highly suspect due to how they measure them (they only count visits from
sites browsers using the Alexa tool bar). But if you are going to boldly claim you are the #1 real estate web site as ranked by them, then you have to expect someone like me is going to check out said claim.
There are thousands of real estate sites in Phoenix. So to pare down the choices, I decided to do a Google search for the term "Phoenix Real Estate". I think it's completely fair to say that almost any site ranking near the top of Google for the search term Phoenix Real Estate can safely be called a "Real Estate Website in Phoenix". We'll toss out the national sites such as Yahoo, HomeGain, etc. as you can't really call those "real estate web sites in Phoenix". Heck, let's throw out the local newspaper that shows up in #9 — that's not really a real estate web site either. The "Phoenix Real Estate Company" is actually located in Detroit, so we'll boot them from the analysis too. (that one sure shows the power of keywords in on-page content though!)
We'll take the first 10 *local* websites returned with the Phoenix real estate search and compare their Alexa rankings to byowneraz.com's rankings. Fair enough?
For those not familiar with Alexa rankings, lower is better.
So byowneraz.com is proudly and loudly claiming to be, the "#1 Real Estate Website in Phoenix – as ranked by Alexa.com".
How do they figure that?