It is no secret that I am not a fan of traditional open houses. I think I made that abundantly clear in an article a couple of weeks ago titled, Agents that say they don’t sit opens are in my opinion lazy.
So it is with some trepidation that I announce a few Thompson’s Realty agents will be participating in an open house tomorrow.
“WHAT!?! You’re a flipping sell-out!” someone might be thinking.
Not-so-fast Sparky. I’m not talking your traditional open house where the seller vacates the premesis and the agent sits around in the living room, hoping for someone, anyone to knock on the door.
I wouldn’t do that. It’s silly. Opens very rarely sell that specific home. Whether agents want to admit it our not, the primary thing gained from holding open houses is buyer clients, or at least buyer prospects.
What we’ll be doing is a little different. Rather than invade someone’s home for several hours on the weekend, we’ll be invading the lobby of a Compass Bank branch.
Yeah, we’re holding an “Open House” in a bank. With, as one might assume, one of of the banks mortgage officers. The plan is to put two people together, a lender and an agent, that a home buyer or potential home buyer might find useful. We’ll have printouts of a few nearby homes for sale, and a laptop so we can sit with folks and cruise the MLS. There will be brochures, not for a home for sale, but for us. And we’ll shamelessly market our services — without having to couch that fact as some sort of “service” we’re doing for our seller.
Who knows what will happen. Like any open house, there could be no traffic or a lot — one never really knows. But our sellers don’t have to worry about someone casing their home for a future break-in. No one has to lock up the prescription drugs. And no one has to vacate there own home for hours on what promises to be a stellar Phoenix “fall” day.
We’ll sit an open to meet potential clients, help out some folks whether they use us or not, meet a new lender and pick his brain and we’ll have a grand time.
If you’re in the area, stop on by and say hi!
Here are the particulars:
Compass Bank / Thompson’s Realty Open House
When: Saturday September 20. 9:00am – 1:00pm
Where: Compass Bank 1085 E. Baseline Rd.
(southwest corner of Cooper and Baseline)