Inspired by a post Jonathan Dalton recently made on Agent Genius, I decide to put together a “Hyperlocal Neighborhood” site (and I honestly can’t believe I just used the over-hyped and worn out word “hyperlocal” in a sentence, but that’s really what it is…)
AgritopiaRealEstate.com is built on the WordPress platform, but it’s really more a web site than a blog. It uses pages instead of posts, and will be far more “static” than your typical blog. That means far less time required of me to maintain it. It will never remotely approach the traffic of this blog, but that’s not the point. I think with a little work I can get it to rank pretty well for terms like “Agritopia real estate” and “Agritopia homes for sale”. Time will tell on that, but there is no question in my mind that as Internet users become more savvy, they learn to refine their search terms — thereby, in theory, landing on a site like this dedicated to Agritopia real estate and nothing more.
The cost of this little experiment?
Domain name: $9.00/year
Hosting: effectively zero. I host Phoenix Real Estate Guy on MediaTemple, which allows me to host something like 100 different domain names for the same cost.
My time: approximately four hours for site creation. As I already had the Thesis theme customized and laid out, the bulk of that was spent taking and cropping photos.
Gas: Agritopia is very close to my home. I dunno, 3 bucks?
It isn’t complete yet. The text needs work and there are a few things to tie up (like titling and captioning the photo gallery) but it’s 90% or so complete.
For $12 in hard cost and four hours of my time, even if it’s a miserable failure, so what?