Excuse me while I blow some dust off my keyboard. It has been way too long, but I am back. But you can never get to where you want to be by focusing on the past so let’s focus on the future.
And I believe the future is Voice!
Do you have a smart speaker yet? According to a report on January 4th, there have already been 100 million Alexa devices sold.
As of January 2019 reports say there are now 70,000 Alexa skills set up. In March of 2018 there were only 5,000 briefings. So times are changing and quickly.
So we have now launched an Alexa flash briefing. I have actually launched three, but the one I am here to promote today is the Phoenix Real Estate Guy Market update.
What is a flash briefing?
If you already use flash briefings you can skip to the next headline. One thing I have come to realize, there are several people who have an Amazon Echo who have no idea what a flash briefing is.
Hopefully, you know by now what a podcast is. A briefing is like a short podcast, in many cases a very short podcast of like 1-2 minutes
There are a couple ways you can enable a briefing. First you can just use voice. Say “Alexa enable (briefing name)”. The second way is you can go to Amazon’s website and in the search box click the down arrow and select skills.
Once there, type in Phoenix Real Estate Guy and the results will come up.
Click on the results link for Phoenix Real Estate Guy Market Update and you will have the option to Enable Skill.
Once enabled, head to your Alexa device and say “Play my briefing.”
Why a Flash Briefing
What is our goal with the flash briefing? If you are an AM or talk radio listener you know the top of the hour you get the news highlights. They will usually tell you about a story in about a minute. Our goal is to give you a little insight into what is going on in the Phoenix real estate market M-F in about 30-90 seconds.
We will take something we see in the market and explain to you what it is and why it may be important or what it really means.
As flash briefings become more popular the length of the briefing will matter. If you have 10 subjects you are interested in, the chances of you listening to a 4 minute update is not going to be high. The chances of you listening to a 60 second update are going to be much greater. This is one of the key reasons we are going to a short daily format rather than a longer format.
Now make it a habit every morning when you are making breakfast or drinking your coffee to say “Alexa, play my briefing.”
If you have anything specific you would like to hear about on the briefing make sure you email me dean [at] phoenixrealestateguy.com