Earlier this summer, the Los Angeles Times announced they would no longer print their Sunday Real Estate section. Many real estate professionals (including yours truly) don’t advertise in newsprint for a couple of reasons: 1) it’s absurdly expensive; and more importantly 2) it isn’t effective.
Today a local Phoenix area newspaper — The Tribune — announced major cutbacks, including come January the death of the Scottsdale and Tempe editions of the Tribune. It will also move to four-day-a-week printed editions in Mesa, Chandler, Gilbert and Queen Creek — and free distribution in these communities. Online coverage will remain at seven days a week.
Sadly, the cut-backs mean the loss of 142 jobs at the Trib — about 40% of the staff. I’ve had the pleasure of talking to several folks there and hope they are spared the pink slip. If not, they will land somewhere, I’m sure.
I don’t think this should come as a big surprise. While I do enjoy sitting on the patio in the moring, sipping a cup of coffee and reading an actual newspaper, I can’t recall the last time I did so. Just yesterday I watched a guy buy the Sunday paper, pull out the coupons and sports page and throw the rest away.
When is the last time you read a newspaper?