So you want to know what mistakes you are making when targeting millennials? Congratulations, you have chosen the most active and critical demographic on the Internet. However, we are important. Why? We are the next generation of home buyers. (Check out Kev Risser on Twitter here) The first thing you have to realize is that if you are looking into the millennial world from the outside in, its almost impossible to gain access. No matter how much time you spend on Reddit or how up to date … [Read more...]
Real Estate Marketing Blasphemy: QR Codes? Meh.
If you read anything about real estate marketing, you probably can't miss all the buzz and hype surrounding QR codes. It's reached epic proportions. QR codes are apparently going to be the saving grace for all things real estate. Walk a real estate trade show floor and you'll be inundated with opportunities to scan QR codes. They're popping up on business cards, home flyers, for sale signs, even on web pages (which makes zero sense). If you don't know what a QR code is, it is basically a bar … [Read more...]
Location Based Marketing: The Next Big Thing?
Is it time for you to pay attention to Foursquare? Maybe Probably. Right now, Foursquare has somewhere around a million users - and they are adding about 15,000 users per day. My own experience with Foursquare when someone became the mayor of my house - at 4am. And I just happened to be up and working in my office when it happened. Wait a minute, someone can be the mayor of your house? Yes. But that isn't really why you will be hearing more about Foursquare in the … [Read more...]
Do you REALLY want to sell your home? Sometimes I wonder…
Fair warning, rant ahead. Fewer things drive me crazier than seeing lousy photos in a real estate listings and marketing material. The one thing that may be worse is a lack of photos. I just don't get it. Here are two real life examples. There are hundreds thousands more. Just in Phoenix. Example #1: There is a current listing in Paradise Valley, arguably the most expensive place to buy a home in Phoenix. This $5,500,000 home has one photo. One. In the … [Read more...]
Phoenix Real Estate Guy TV – Blogsperiment #973
I really have no idea where this is going to take me. . .Video blogging. I heard Gary Vaynerchuk say in his Inman Connect NYC keynote that he thought the “.tv” domain would become the second most powerful top level domain (after .com of course). Beats me if he's right, but I don't think it's a stretch.Since that keynote, there have been several posts about Gary’s talk extolling both its virtues and flaws. Personally, I see a lot of genius in what Gary says. Does … [Read more...]
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The Phoenix Real Estate Guy was started by Jay Thompson, and I have a little blogging problem... he liked to say...