I do _________ just to appease my home selling clients.
You can fill in that blank with things like:
- Running ads in the Sunday paper
- Holding open houses
- Using QR codes on sign riders
- Enhancing listings on Realtor.com
- Setting up a Facebook page for the home
- Blasting an email notification to every agent in town
Or any of an assortment of “marketing” tricks and gizmos one might imagine.
(Of note: I’m not saying that anything listed above is necessarily a bad idea. They may work in your market. Personally I’ve found them all ineffective and a waste of time, money and/or effort. But your mileage may vary.)
True confession – I’ve never understood the “appease the seller” argument.
Oh, I understand that everyone wants to make their clients happy. After all, we are in a service based industry. Making the client happy goes a long way toward improving client satisfaction. Happy clients are repeat clients. Happy clients refer their friends and family.
What I don’t understand is doing things that don’t work (or are, at best, ineffective) just to make your seller happy.
The Key to Making a Seller Happy
Mayhap I am about to grossly oversimplify things, but making home sellers happy seems to me to boil down to one thing…
Sell their home.
Having spoken to countless home sellers I can safely say I have yet to hear anyone say, “My agent used this bitching QR code on our sign rider!” or, “Who cares that our home never sold, the Facebook Page our agent created for our home was AMAZING!”
Sell their home.
That’s what home seller’s want. They don’t really care how the home gets sold. Just sell it. Sell it as quickly as possible. Sell it for as much as the market will bear. Put them through the least amount of pain possible.
That will make your home sellers happy.
You take a listing to sell the home. Not to generate buyer leads. Not to get yard signs plasted across town. Not to promote yourself.
At least I hope you don’t take a listing for those things…
It isn’t your seller’s job to generate sales prospects for you. It is not your seller’s job to pad your database of potential buyer clients. It’s not your seller’s job to showcase your for-sale sign.
Those are all parts of your job, and they have to be done, but they shouldn’t be done at the expense of your seller.
If you take a listing, do what you are being paid to do.
Sell the home.
Trust me. Do that, and your client will be happy.