In what should not be a stunning revelation, the New York Times posted an article yesterday titled, “More Readers Trading Newspapers for Web Sites“.
The Times reports a 3%ish drop in newspaper sales, driven mostly by an increase in on-line readership. Mind boggling isn’t it? Actually, I am surprised the drop wasn’t more significant. Our Arizona Republic showed a 3.7% decline.
About the only time I ever read an actual paper is when I’m standing in line at Starbucks (which I do all too frequently).
A couple of weeks ago a young man knocked on my door, selling subscriptions to the Republic. Here’s how the conversation went:
Sales Guy: I’ve got a *fantastic* deal on a subscription to the Arizona Republic for you!
Me: Is it free?
Sales Guy: Um no, but close!
Me: Sorry, not interested.
Sales Guy: You read it online, right?
Sales Guy: Yeah, me too.
So I gave him a bottle of water (it was pushing 100 that day) and off he went. Not before he told me that he hadn’t sold a single subscription. But he did get four cancellations.
Do you subscribe to your local paper? Do you even read an actual paper?
[tags]newspapers, mainstream media[/tags]