I noticed this campaign sign, amongst a sea of others, the other day
Looks like someone defaced Mr. Gibides sign… Literally!
This took some time and effort, as the face was cut out almost perfectly.
A disgruntled opponent? Kids? Who knows.
But you know what?
I think the defaced sign is more effective.
Why? Because it stands out amongst the plethora of campaign signs now dotting our landscape. And standing out is what you want to do in any marketing.
Let’s face it, this is marketing. Candidates place these signs for one simple reason — to increase name recognition. They want you to go to the polls and say, “Hmm, that name sounds familiar, guess I’ll vote for them”. Granted, that’s a silly reason to vote for someone, but I assure you that is how many mark their ballot.
Other than politicians, the only other group of people I know of that tend to plaster their faces anywhere they can are real estate agents (well, many agents. With a face like mine, not-so-much).
Agents take heed. Perhaps Mr. Gibides is on to something here . . .