Think no one ever reads your about page?
Think again. Year-to-date 4,631 people have visited the various about pages on this site. That’s almost 24 per day, every day.
People read “About” pages. They want to know who you are, what your site is about. What your business is. They want to know, what is in it for them and what can you do to help them.
And to be honest, the about pages here haven’t been the best they could be. They were also horribly unorganized, lying scattered about here and there. Despite the difficulty in finding the pages, people still did. I think though, with a little more organization and forethought, more people may find them. With a little more engaging content, people may actually find use in them. Those are good things.
Enter Step One: The “About Landing Page” (that’s a crappy name, but I don’t know what else to call it”¦)
This puts our various flavors of About pages in one place, accessible from the “About” tab in the top navigation bar (and likely I’ll tuck it somewhere on the blog sidebar as well. That I’ll need to test. I’m no longer slamming stuff into the sidebar without testing it first”¦).
Accessibility. People want to read about pages. Especially people who have no idea who you are or what you’re about. People like, you know, prospective future clients that might be passing by. If they want to read your About page and they can’t find it, you have a problem.
Some of the content on the individual pages is still a little weak, particularly the Thompson’s Realty Agents page. That will be changing very soon.
Baby steps. And something that should have been done forever ago”¦
What do you put in your About page?
Some additional resources on making good about pages:
How to Write a Killer About Page
6 Cornerstones For A Killer About Page On Your Blog
Guidelines for Writing a Good About Page
Park City Real Estate says
Great post for a Saturday night :). I was just thinking today about changing mine up as I just wrote something up initially when I built the site.
Diane Brennan says
Great information! Thanks.
Jay Thompson says
My pleasure Diane!
Grant Hammond says
It’s funny, but your About page looks a lot like many company’s home page minus the big MLS call to action. I think you may be on to something here. As I look at my About page it all of sudden seems extraordinarily wordy in comparison.
Carol Farrar says
You’re so right about the traffic on About pages. More often than not, my About page is one of the most viewed. I’ve incorporated an introduction video on my page to help personalize it. I like how you’ve segmented your About page. Very easy to navigate. Nice work.
Thach Nguyen says
Good point. It is also one of the to pages people review besides our listings and home search pages.
Joe McDermott says
Thanks for sharing Jay. In the middle of laying out the architecture for a my main site and had not given the “About” page much more thought than I had on previous sites. Hmmmm…maybe my failure to pay attention to details like this is why I’m in the middle of a site re-build?
Appreciate the insight.
Alex Aguilar says
I have something similar in my site, except instead of calling it “About Us” we call it “meet the team” and just give short bios of everyone on our team. That combined with a little Contact-us blurb on the side does the job quite well.