Think no one ever reads your about page?
Think again. Year-to-date 4,631 people have visited the various about pages on this site. That’s almost 24 per day, every day.
People read “About” pages. They want to know who you are, what your site is about. What your business is. They want to know, what is in it for them and what can you do to help them.
And to be honest, the about pages here haven’t been the best they could be. They were also horribly unorganized, lying scattered about here and there. Despite the difficulty in finding the pages, people still did. I think though, with a little more organization and forethought, more people may find them. With a little more engaging content, people may actually find use in them. Those are good things.
Enter Step One: The “About Landing Page” (that’s a crappy name, but I don’t know what else to call it”¦)
This puts our various flavors of About pages in one place, accessible from the “About” tab in the top navigation bar (and likely I’ll tuck it somewhere on the blog sidebar as well. That I’ll need to test. I’m no longer slamming stuff into the sidebar without testing it first”¦).
Accessibility. People want to read about pages. Especially people who have no idea who you are or what you’re about. People like, you know, prospective future clients that might be passing by. If they want to read your About page and they can’t find it, you have a problem.
Some of the content on the individual pages is still a little weak, particularly the Thompson’s Realty Agents page. That will be changing very soon.
Baby steps. And something that should have been done forever ago”¦
What do you put in your About page?
Some additional resources on making good about pages:
How to Write a Killer About Page
6 Cornerstones For A Killer About Page On Your Blog
Guidelines for Writing a Good About Page