When Jay and Francy Thompson ran The Phoenix Real Estate Guy, they developed a manifesto. While Dean and Shar worked for the Thompson’s they embraced what they were doing. Going forward, all of us at the Phoenix Real Estate Guy will carry on with what they started.

Manifesto: man·i·fes·to noun \ËŒma-nÉ™-ˈfes-(ËŒ)tō\ : a written statement declaring publicly the intentions, motives, or views of its issuer.

Spend any length of time in the real estate industry and you will hear buzz words like “Unique Selling Proposition,” “Value Add,” and the like tossed about as real estate brokerages volley back and forth in usually futile attempts to differentiate themselves from each other in their on-going quest to hire more real estate agents.

One does not have to look very far to find all sorts of claims and promises from real estate agents and brokers about how they, and only they, can offer agents the key to wealth and fame.

To that, all we can say is…. hogwash.

Why is it that you rarely hear from real estate brokerages about what they can provide home buyers and sellers?

Because as previously mentioned here, there are many brokerages out there that can make money even if their agents never sell a home. In fact, some brokerages would prefer having their agents never sell a home.

It drives us freaking insane.

As Jay Thompson pondered all the… nonsense… that happens in this industry, it occurred to him that he have never made the effort to put in writing (at least in one central place) what his agents values in their business. This is what we promise to provide for our clients, potential clients, and even our competitors.

What Jay needed to pen is our manifesto.

And here it is…

The Phoenix Real Estate Guy Manifesto

Preamble

Phoenix Real Estate Guy (TPREG) agents  have one primary purpose, one unified goal, one main philosophy in all of our business operations — to provide our clients unparalleled customer service. That may sound trite or cliché, but it is real. We run our business based on the belief that we can do something different in real estate. Everything we do, from the hiring of agents and staff, to the implementation of procedures and processes in our business is ultimately done for the express purpose of providing all of our clients, with exemplary service.

In the real estate industry, we have four main groups of people they have to interact with. Below are our promises to each of those groups.

For Our Clients

• You will be treated with the utmost respect by your agent.
• You will be told the truth, always. Even if it hurts.
• You will be our primary focus and concern.
• No one will ever try to talk you into doing anything that you are uncomfortable with, or that you do not completely understand.
• You will never be obligated to continue using any service we provide.
• We will make every effort humanly possible to ensure your real estate goals are achieved.
• Your agent will be experienced and professional.

For Our Prospective Clients

• You will never be hounded or harassed to “get the sale” (or for any other reason).
• We will attempt to answer any questions you may have.
• You will be respected as if you were already one of our most valued clients.

For Our Real Estate Team Members

• You will be always be treated with the utmost respect.
• We will endeavor to provide you with tools you need to be successful.
• We will provide you a work environment of cooperation, not competition.
• You will be paid accurately and immediately.
• You will have 24x7x365 access to us and our office staff.

For Our “Competitors” and Ancillary Service Providers

• We will treat you like we expect to be treated.
• We will work together with you to achieve a successful transaction closing.
• We will immediately pay commissions due.

Those are our promises. And we plan on keeping them. Always. Unconditionally. Forever.