Something I hear from real estate agents frequently: I do _________ just to appease my home selling clients. You can fill in that blank with things like: Running ads in the Sunday paper Holding open houses Using QR codes on sign riders Enhancing listings on Realtor.com Setting up a Facebook page for the home Blasting an email notification to every agent in town Or any of an assortment of "marketing" tricks and gizmos one might imagine. (Of note: I'm not saying that … [Read more...]
Real Estate Marketing Blasphemy: QR Codes? Meh.
If you read anything about real estate marketing, you probably can't miss all the buzz and hype surrounding QR codes. It's reached epic proportions. QR codes are apparently going to be the saving grace for all things real estate. Walk a real estate trade show floor and you'll be inundated with opportunities to scan QR codes. They're popping up on business cards, home flyers, for sale signs, even on web pages (which makes zero sense). If you don't know what a QR code is, it is basically a bar … [Read more...]
The Phoenix Real Estate Guy was started by Jay Thompson, and I have a little blogging problem... he liked to say...